Web Survey Bibliography
So here is my question: What was the initial reaction from clients and market research vendors when they were told that telephone data collection was a viable alternative to door-to-door interviewing? Do you think they decided they didn't like this new methodology because they couldn't see the respondent's face if the interview was conducted over the phone? Or did they say they tried telephone interviewing once, didn't like it, and therefore were not going to use it again? Or perhaps they expressed concern that people were not used to talking on the phone for as long as a survey takes. Or maybe they said they were not making the switch because their clients weren't requesting they do so. I am asking because these are exactly the objections that I encounter when I recommend conducting online focus groups. Even though online groups have been available for at least seven years, there is still a vehement prejudice against this methodology, and the reasons are the ones noted above: they can't see the faces of the respondents; they had one bad experience that soured them "forever;" participants can't adapt to the new technology; and their clients aren't asking for it anyway.
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Web survey bibliography - Quirk's Marketing Research Review (117)
- A new model for concept evaluation; 2016; Allen, D. R.
- Feature phones no barrier to conducting an effective conjoint study ; 2016; de Rooij, R.; Dossin, R.
- A look at the unique data-gathering process behind the Harvard Impact Study; 2016; Vitale, J.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Research gamification for quality pharmaceutical stakeholder insights; 2016; Mondry, B.; Fink, L.
- The impact of survey duration on completion rates among Millennial respondents ; 2016; Coates, D.; Bliss, M.; Vivar, X.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- Marrying passive and custom data for effective mobile targeting; 2016; King, K.; Stevens, N.
- Simplifying your mobile solution; 2016; Berry, K.
- How to maximize survey response rates ; 2016; DeVall, R.; Colby, C.
- The impact of gamifying to increase spontaneous awareness; 2015; Cape, P.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- Forget gamification; try writing a humanized survey; 2014; Pettit, A.
- Using respondent tweets to fill in survey gaps; 2014; Murphy, J.
- Hunting for healthy new ideas: Experiences in global online qualitative; 2013; Mabey, M., Ziffer, J.
- Why respondents suffer if you're not mobile-ready; 2013; Knapton, K.
- 4 ways mobile research challenges insights pros; 2013; Rajan, B.
- Thoughts on retrieving information from open-ended questions; 2013; Luyens, S.
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- How to make your questionnaire mobile-ready; 2013; Cape, P. J.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Research company spotlight - Mobile surveys; 2012
- Not just playing around; 2012; Ewing, T.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- A beginner's guide to DIY research ; 2012; Cates, T.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.